The Walt Disney Company the Art of Brand Building Keeps...

The Walt Disney Company has evolved from a wholesome family-oriented entertainment company into a massive multimedia conglomerate. Not only is Disney a producer of media but it also distributes its and others’ media products through a variety of channels, operates theme parks and resorts, and produces, sells, and licenses consumer products based on Disney characters and other intellectual property. CEO Michael Eisner has been instrumental in many of these changes. How can such extensive changes occur while trying to maintain the Disney brand? Disney Through the Years After his first film business failed, artist Walt Disney and his brother Roy started a film studio in Hollywood in 1923. The first Mickey Mouse cartoon, Plane Crazy,†¦show more content†¦The deal came in the same week as Westinghouse Electric Corporation’s $5.4 billion offer for CBS Inc. Disney represented one of several consolidations of the media conglomerates that increasingly control the distribution of entertainment programming in the United States. Disney ranked as the third largest media conglomerate behind AOL Time Warner and Viacom. Eisner appreciated the importance of both programming content and the distribution assets needed to deliver it. (4) As a result of many of Eisner’s decisions, The Walt Disney Company has been transformed from a sleepy film production studio into a major entertainment giant, with its revenues of over $2 billion in 1987 increasing to $22 billion in 1997. (5) Its stock price has multiplied over 15 times, creating enormous wealth for both stockholders and executives of Disney. One of the biggest questions arising from the ABC deal is whether Disney paid too dearly for declining network assets. Viewership among all the major networks was declining. According to Michael Jordan, the CEO of CBS, â€Å"the pure network television business is basically a low-margin to breakeven business.† (6) The networks were squeezed by having to pay extravagantly for programming and were attracting an audience of older viewers who were scorned by advertisers. However, another way to lookShow MoreRelatedThe Walt Disney Company: The Art Of Brand Building Keeps Disney Center Stage1660 Words   |  7 PagesThe Walt Disney Company has evolved from a wholesome family-oriented entertainment company into a massive multimedia conglomerate. Not only is Disney a producer of media but it also distributes its and others’ media products through a variety of channels, operates theme parks and resorts, and produces, sells, and licenses consumer products based on Disney characters and other intellectual property. CEO Michael Eisner has been instrumental in many of these changes. How can such extensive changes occurRead MoreWalt Disney’s New World of Mass Media Essay2940 Words   |  12 Pagesaround every corner. Walt Disney World, other wise known as â€Å"the happiest place on earth†, or the place â€Å"where dreams come true†, was founded by a man with a dream of creating a place where children and parents could spend time together while making amazing memories. However, this extravagant amusement park is only one of the major accomplishments of Walt Disney. Walt Disney’s greatest achievement is the impact he made on America’s mass media industry. Disney took his talent for art and design to theRead MoreThe Walt Disney Company Report15335 Words   |  62 PagesCompany Research Paper The Walt Disney Company Pranay Kumar George Batah Shuxian Shen Sheng Hao Koo â€Å"We have complied with university honor code in completion of this assignment and I attest that this work is ours and ours alone.† Professor Suzanne Weiss Contents 1. Executive Summary 2. Company Background 3. Management 4. Situation Analysis 5. Ethics and Responsibility 6. Human Resource 7. Globalization 8. Operation and Production Read MoreWalt-Disney World Internship Report7881 Words   |  32 PagesInternational Tourism Internship Report â€Å"Dreams Come True† Exploration in Disney Student Name: Student Number: Internship Sponsor: Li, Danping 0609853G-B111-0073 The Walt Disney World Resort Internship Duration: Aug, 10th, 2008 ~ Jan, 16th, 2009 Submission Date: Apr, 30th, 2009 Brief Description of My Internship Fantastic memories of 169 days living in America, almost six months working in Walt Disney World offers an unforgettable experience in my personal life and has great influenceRead MoreWalt Disney Case16863 Words   |  68 Pages9-701-035 REV: JULY 25, 2001 D MICHAEL G. RUKSTAD DAVID COLLIS O The Walt Disney Company: The Entertainment King I only hope that we never lose sight of one thing—that it was all started by a mouse. —Walt Disney The Walt Disney Company’s rebirth under Michael Eisner was widely considered to be one of the th great turnaround stories of the late 20 century. When Eisner arrived in 1984, Disney was languishing and had narrowly avoided takeover and dismemberment. By the end of 2000, howeverRead MoreHk Disney16299 Words   |  66 Pagesthe direct and indirect competitors of Hong Kong Disneyland when it comes to other theme parks, tourist destinations and also hotels in Hong Kong. The TOWS analysis provides a study of the threats, opportunities, weaknesses and strengths that the company is either presently experiencing or might be experiencing in the future. The TOWS matrix includes the respective implications as well as the possible action plans needed to be carried out to minimize the threats and weaknesses and to maximize theRead MoreNike Is Brand Of Apparel And Sports Equipment Essay2155 Words   |  9 PagesNike is brand of apparel and sports equipment that operates in North America, Western Europe, Central and Eastern Europe, Greater China, Japan and other emerging markets. The company was founded by William Jay Bowerman and Philip H. Knight in 1964 and was officially incorporated on September 8, 1969. (Reuters, 2016) On May 31, 2016, the company narrowed products into nine separate categories: Running, NIKE Basketball, the Jordan Brand, Football (Soccer), Men’s training, Women’s training, Action sportsRead MoreTeaching Notes Robert Grant - Strategy 4th Edition51665 Words   |  207 PagesStrategies: Merrill Lynch, Charles Schwab and E*Trade 83 10 11 12 Emi and the CT Scanner [A] [B] 88 Rivalry in Video Games 98 Birds Eye and the UK Frozen Food Industry 109 1 CONTENTS 13 14 15 16 Euro Disney: From Dream to Nightmare, 1987–94 116 Richard Branson and the Virgin Group of Companies in 2002 125 General Electric: Life After Jack 131 AES Corporation: Rewriting the Rules of Management 139 2 Introduction This new edition of Cases in Contemporary Strategy Analysis has been developedRead MoreResources Capabilities20336 Words   |  82 PagesResources and Capabilities Analysts have tended to deï ¬ ne assets too narrowly, identifying only those that can be measured, such as plant and equipment. Yet the intangible assets, such as a particular technology, accumulated consumer information, brand name, reputation, and corporate culture, are invaluable to the ï ¬ rm’s competitive power. In fact, these invisible assets are often the only real source of competitive edge that can be sustained over time. —HIROYUKI ITAMI, MOBILIZING INVISIBLE ASSETS Read MoreEssay on Netflix Case Study8846 Words   |  36 PagesTable of Contents Company Overview 4 Issues 5 Analysis External Analysis Dominant Economic Feature 8 Competitive Forces Ââ€" Five Forces Model 10 Driving Forces 12 Key Success Factors 14 Competitor Analysis 15 Industry Attractiveness 21 Internal (Company) Analysis Company Strategies 21 SWOT Analysis 23 Value Chain Analysis 29 Competitive Strength Assessment 30 Strategic Issues and Obstacles The Walt Disney Company The Art Of Brand Building Keeps... The Walt Disney Company has evolved from a wholesome family-oriented entertainment company into a massive multimedia conglomerate. Not only is Disney a producer of media but it also distributes its and others’ media products through a variety of channels, operates theme parks and resorts, and produces, sells, and licenses consumer products based on Disney characters and other intellectual property. CEO Michael Eisner has been instrumental in many of these changes. How can such extensive changes occur while trying to maintain the Disney brand? Disney Through the Years After his first film business failed, artist Walt Disney and his brother Roy started a film studio in Hollywood in 1923. The first Mickey Mouse cartoon, Plane Crazy, was†¦show more content†¦ushered in a new era in the history of Disney. (2) Work the Brand Michael Eisner has been involved in the entertainment industry from the start of his career (ironically, beginning at ABC Television in the 1960s). He exhibits a knack for moving organizations from last place to first through a combination of hard work and timely decisions. For example, when he arrived at Paramount Pictures in 1976, it was dead last among the six major motion picture studios. During his reign as the company’s President, Paramount moved into first place with blockbusters such as Raiders of the Lost Ark, Trading Places, Beverly Hills Cop, and Airplane, along with other megahits. By applying lessons he learned in television at ABC to keep costs down, the average cost of a Paramount picture during his tenure was $8.5 million, while the industry average was $12 million. (3) Eisner viewed Disney as a greatly underutilized franchise identified by millions throughout the world. In addition to reenergizing film production, Eisner wanted to extend the brand recognition of Disney products through a number of new avenues. Examples of his efforts over the years include the Disney Channel (cable), Tokyo Disneyland (Disney receives a management fee only), video distribution, Disney Stores, Broadway shows (Beauty and the Beast), and additional licensing arrangements for the Disney characters.Show MoreRelatedThe Walt Disney Company: the Art of Brand Building Keeps Disney Center Stage1781 Words   |  8 PagesThe Walt Disney Company has evolved from a wholesome family-oriented entertainment company into a massive multimedia conglomerate. Not only is Disney a producer of media but it also distributes its and others’ media products through a variety of channels, operates theme parks and resorts, and produces, sells, and licenses consumer products based on Disn ey characters and other intellectual property. CEO Michael Eisner has been instrumental in many of these changes. How can such extensive changes occurRead MoreWalt Disney’s New World of Mass Media Essay2940 Words   |  12 Pagesaround every corner. Walt Disney World, other wise known as â€Å"the happiest place on earth†, or the place â€Å"where dreams come true†, was founded by a man with a dream of creating a place where children and parents could spend time together while making amazing memories. However, this extravagant amusement park is only one of the major accomplishments of Walt Disney. Walt Disney’s greatest achievement is the impact he made on America’s mass media industry. Disney took his talent for art and design to theRead MoreThe Walt Disney Company Report15335 Words   |  62 PagesCompany Research Paper The Walt Disney Company Pranay Kumar George Batah Shuxian Shen Sheng Hao Koo â€Å"We have complied with university honor code in completion of this assignment and I attest that this work is ours and ours alone.† Professor Suzanne Weiss Contents 1. Executive Summary 2. Company Background 3. Management 4. Situation Analysis 5. Ethics and Responsibility 6. Human Resource 7. Globalization 8. Operation and Production Read MoreWalt-Disney World Internship Report7881 Words   |  32 PagesInternational Tourism Internship Report â€Å"Dreams Come True† Exploration in Disney Student Name: Student Number: Internship Sponsor: Li, Danping 0609853G-B111-0073 The Walt Disney World Resort Internship Duration: Aug, 10th, 2008 ~ Jan, 16th, 2009 Submission Date: Apr, 30th, 2009 Brief Description of My Internship Fantastic memories of 169 days living in America, almost six months working in Walt Disney World offers an unforgettable experience in my personal life and has great influenceRead MoreWalt Disney Case16863 Words   |  68 Pages9-701-035 REV: JULY 25, 2001 D MICHAEL G. RUKSTAD DAVID COLLIS O The Walt Disney Company: The Entertainment King I only hope that we never lose sight of one thing—that it was all started by a mouse. —Walt Disney The Walt Disney Company’s rebirth under Michael Eisner was widely considered to be one of the th great turnaround stories of the late 20 century. When Eisner arrived in 1984, Disney was languishing and had narrowly avoided takeover and dismemberment. By the end of 2000, howeverRead MoreHk Disney16299 Words   |  66 Pagesthe direct and indirect competitors of Hong Kong Disneyland when it comes to other theme parks, tourist destinations and also hotels in Hong Kong. The TOWS analysis provides a study of the threats, opportunities, weaknesses and strengths that the company is either presently experiencing or might be experiencing in the future. The TOWS matrix includes the respective implications as well as the possible action plans needed to be carried out to minimize the threats and weaknesses and to maximize theRead MoreNike Is Brand Of Apparel And Sports Equipment Essay2155 Words   |  9 PagesNike is brand of apparel and sports equipment that operates in North America, Western Europe, Central and Eastern Europe, Greater China, Japan and other emerging markets. The company was founded by William Jay Bowerman and Philip H. Knight in 1964 and was officially incorporated on September 8, 1969. (Reuters, 2016) On May 31, 2016, the company narrowed products into nine separate categories: Running, NIKE Basketball, the Jordan Brand, Football (Soccer), Men’s training, Women’s training, Action sportsRead MoreTeaching Notes Robert Grant - Strategy 4th Edition51665 Words   |  207 PagesStrategies: Merrill Lynch, Charles Schwab and E*Trade 83 10 11 12 Emi and the CT Scanner [A] [B] 88 Rivalry in Video Games 98 Birds Eye and the UK Frozen Food Industry 109 1 CONTENTS 13 14 15 16 Euro Disney: From Dream to Nightmare, 1987–94 116 Richard Branson and the Virgin Group of Companies in 2002 125 General Electric: Life After Jack 131 AES Corporation: Rewriting the Rules of Management 139 2 Introduction This new edition of Cases in Contemporary Strategy Analysis has been developedRead MoreResources Capabilities20336 Words   |  82 PagesResources and Capabilities Analysts have tended to deï ¬ ne assets too narrowly, identifying only those that can be measured, such as plant and equipment. Yet the intangible assets, such as a particular technology, accumulated consumer information, brand name, reputation, and corporate culture, are invaluable to the ï ¬ rm’s competitive power. In fact, these invisible assets are often the only real source of competitive edge that can be sustained over time. —HIROYUKI ITAMI, MOBILIZING INVISIBLE ASSETS Read MoreEssay on Netflix Case Study8846 Words   |  36 PagesTable of Contents Company Overview 4 Issues 5 Analysis External Analysis Dominant Economic Feature 8 Competitive Forces Ââ€" Five Forces Model 10 Driving Forces 12 Key Success Factors 14 Competitor Analysis 15 Industry Attractiveness 21 Internal (Company) Analysis Company Strategies 21 SWOT Analysis 23 Value Chain Analysis 29 Competitive Strength Assessment 30 Strategic Issues and Obstacles

The Media Regulation Of The Uk - 1514 Words

The media regulation in the U.K. is more extensive compared to the U.S. Ofcom is an independent regulator and competition authority across television, radio etc. The PCC, also an independent body, deals with complaints from members of the public about editorial content of newspaper and magazines. The behavior of media is far more regulated in Britain compared to the U.S. In U.S. the views can complain about the content to individual media outlets but in Britain the complaints are published on various governmental website making it more visible. This means that the impact of government regulation is more evident in British media than in the American media. BBC is the only media outlet that is not funded by any organization or advertisers. Anyone who owns a television has to pay the license fee, which helps fund the BBC. In the most recent famous case, Prime Minister Tony Blair s administration became furious over a report by a BBC freelance correspondent that the Labour government had â€Å"sexed up† the evidence of weapons of mass destruction in Iraq in order to build public consensus for sending British troops to war. Although it later became apparent that evidence of these weapons was inconclusive, an inquiry into the matter (which also involved the suicide of a government official responsible for unauthorized comments) led to the resignation of both the head of the BBC Board of Governors and the BBC director-general (Hutton Inquiry, 2004; Dyke, 2005). In a study of theShow MoreRelatedSocial Media Should Be Regulated Essay1450 Words   |  6 PagesSOCIAL MEDIA SHOULD BE REGULATED ABSTRACT As social media becomes a heavy influence in our online presence, certain elements need to be policed, as laws can still be broken. This is an insight into if social media, more specifically social networking sites, can be regulated to avoid recent spates of ‘trolling’ or whether it only serves to strip people of freedom to speech. INTRODUCTION Social media has now become a part of our modern day society and has a huge impact on our lives onRead MorePestle Analysis of Hilton Hotel611 Words   |  3 PagesHilton’s performance is directly affected by consumer protection and employment laws in UK, as well as, the nature of competitive regulation, and risks of military invasion in the country.    ECONOMIC FACTORS National macroeconomic situation and factors and events impacting the situation are major factors affecting Hilton Hotels amp; Resorts business in the UK. For example, during the Olympic times in the UK most of the hotels were occupied and booked fully for the whole period. However, the situationRead MoreThe Societal Issues Of Advertising1729 Words   |  7 Pagesadvertising business. However, you need clarifications about ethical and legal matters relating to advertising to children. I will therefore discuss the societal issues about advertising to children. I will then guide you through the relevant UK regulations regarding food advertising to children and how they might impact the advertising of your snack. Lastly, I will explain the process for hiring an agency and how you can avoid hiring an unethical agency. Children are more and more recognised andRead MoreEssay about Debenhams1132 Words   |  5 Pagesmainly based in the UK and has more than 160 stores within the UK. They operate outside UK in 60 worldwide franchising stores. Debenhams held over 30,000 employees which also hold headquarters in London. Debenhams store is the second largest department store in the UK after John Lewis. They offer wide ranges of products such as; women clothes, men clothes, children clothes, lingerie, accessories, health and beauty and home and furniture. Political Government sets regulation for all organisationsRead MoreObjectivity And Journalism1528 Words   |  7 PagesWe live in a word where most journalists and news corporations are labeled as being corrupt , biased and deliberately misinforming. Corporations such as FOX news in the US is constantly criticised as being propaganda for right wing bias, and in the UK we have similar situations with the BBC, Sky News, and newspapers such as The Sun and the Daily Mail. In truth, pretty much every news outlet on the planet shows a certain degree of bias and non-objectivity. Objectivity is the main ethos of journalismRead MoreBp Oil Spill Globalization1062 Words   |  5 Pagesoil spill, however, has made the off shore drilling regulations more strict now meaning that the US will still have to import almost all of its oil from overseas. The effects on globalisation being both positive, as the US still trades a lot for oil overseas, and negative as the barriers for trade have increased as the moratorium and new deep water drilling prevented drilling for 6 months. Also, the spill has led to an increase in regulations for deep water drilling on the US coastline and nowRead MoreThe Multinational Company Nestle : The Biggest Fmcg Company Of The World1701 Words   |  7 Pageschocolate brand around the globe. Methodology: In order to complete this big task in limited time I have adopted the following process. Nestle Company overall SWOT Analysis: Culture and Rules and Regulations of Australia and United Kingdom: It’s important to understand the culture and rules and regulations in order to design marketing, adverting and sales strategies while doing deep analysis of a product. Australia: Australian association of national advertisers are responsible for monitoring theRead MoreVirgin Media - Marketing Mix1509 Words   |  7 PagesVirgin Media Virgin Media began trading in early 2007, as a result of a merger between cable operator NTL:Telewest, and acquisitions of the VirginNet internet service provider, and Virgin Mobile. At launch, the new company heralded itself as being the first single provider of ‘quad-play (four-service) media in the UK. It has a strong marketing campaign and its broadband service in particular is popular with British customers, with the second Ââ€" largest subscriber base in the United Kingdom. ProductRead MoreBoots Case Analysis : Boots Essay1611 Words   |  7 Pagesexpectations and demand. TECHNOLOGICAL FACTORS - Information and communication- social media for Healthcare - Direct advertising to Patients - Easier acceptance of new technologies - Research and development - Innovation - Technological development LEGAL FACTORS - Increased regulatory and legislative restrictions on Pharmaceutical industry - Increased culture of litigation in so many countries - International trade regulations ENVIRONMENTAL FACTORS -On ethical issues, the sale of drugs that have beenRead MoreDoes Political Journalism Affect The Uk Adequately Serve The Needs Of A Democratic Political System?1455 Words   |  6 PagesDoes political journalism in the UK adequately serve the needs of a democratic political system? The newspapers in the United Kingdom tend to take a partisan line in their reporting. According to Michael Schudson (2001,165) the concept that a journalist should be objective is relatively new and cannot be applied identically to all countries and contexts. 24, mass media politics ) He argues that the need to be objective as a journalist is felt more strongly in the UK than in countries such as Germany

Consideration free essay sample

An Agreement here is defined as every promise and every set of promises, forming the consideration for each other, is an agreement defined under section 2(e) of Indian Contract Act, 1872. Making a contract is simply a way of facilitating amongst other things, the exchange of goods and services. Under a contract the, parties voluntarily assume their obligations or undertakings. Consideration is the recompense given by the party contracting to the other. 2. Consideration is the price for which the promise of the other is bought, and the promise thus given for value is enforceable. 3. Consideration means something which is of some value in the eyes of the law. 4. A valuable consideration in the sense of the law, may consist either in some right, interest, profit or benefit accruing to the one party or some forbearance, detriment, loss or responsibility given, suffered or undertaken by the other. If a bargain gives a party a choice of alternative obligations, each alternative on its own must constitute sufficient consideration for the return promise. We will write a custom essay sample on Consideration or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page If a promise is void or voidable – e. g. , due to the incapacity of the promisor – the sufficiency of the consideration is not necessarily negated. The judges, when they exercise this power of interference, are playing an extrinsic test which frustrates the expectation of the parties. It does not follow however, that such a test is necessarily harsh, still less that it is illogical. In some of the cases the law is settled, other are shrouded in controversies; but in all of them the grounds of interference seems to be the same. Consideration made not be adequate and may, on occasion be extremely tenuous, but it must comprise ome element which can be regarded as the price of the defendant promise; and merely to repeat an existing obligation may well seem to offer nothing at all. It may be appreciated that a person, who by his official status or through the operation of the law is under a public duty to act in a certain way, is not regarded as furnishing consideration merely by promising to discharge the duty. For example, no one would expect a policeman to bargain with a citizen for the price of his protection. In the case stated the defendant argued that this meant that they were not obliged to pay for the large number if policemen who attend their ground at home matches because, in present conditions of crowd behaviour, a major police presence at the ground was necessary to preserve law and order. The Court of Appeal thought that there was a fundamental difference on the facts. In the Glassbrook case the threat to law and order was external to the parties since neither could call off the strike. In the present case, the defendant had voluntarily to put on their matches at times, typically Saturday afternoons, when large attendance and therefore large possibilities of disorder where likely, and when a substantial police presence could only be achieved by calling policemen of their rest days and paying large sum of overtime. The police authority were, therefore, entitled to be paid. When the plaintiff is bound by an existing contractual duty to the defendant : There is no consideration if all that the plaintiff does is to perform, or to promise the performance of, an obligation already imposed upon him by previous contract between him and the defendant is illustrated by a group of thesis in the first half of 19th century. In this case the defendant where a firm of building contractors who entered into a contract for the refurbishment of a block of 27 flats. They sub contracted the carpentry work to the plaintiff for 20,000. Although there was no formal arrangement to this effect, the plaintiff was paid money on account. After the contract had been running for some months and the plaintiff had finished the carpentry at 9 of the flats and done some preliminary work in all the rest, for which he had received some 16,200 on account, he found that he was in financial difficulties. This difficulties arose partly because the plaintiff had underestimated the cost of doing the work in the first place and partly because of faulty supervision of his work men. The plaintiff and the defendants had a meeting at which the defendants agreed to pay the plaintiff a further 10,300 at a rate of 575 per flat to be paid as each flat was completed. The plaintiff carried on work and finished some 8 further flats but only 1one further payment of 1,500 was made. The plaintiff stopped work and brought an action for damages. The defendant argued that they were not liable as they had simply promised to pay the plaintiff extra for doing what he has in any case obliged to do, that is to finish to the contract. The Court of Appeal might perhaps have found consideration in what Russell LJ described as the replacement of a haphazard method of payment by a more formalised scheme involving the payment of the specified sum on the completion of each flat since it was clear that the under the original contract there was no express agreement for stage payments. 3. Composition with creditors : It has long been a common practise for the creditors of an impecunious debtor to make an arrangement with him where by each agrees to accept a stated percentage of his debt in full satisfaction. The search for a sufficient consideration to support so reasonable an agreement has caused the courts much embarrassments. It would appear at first sight to fall under the ban in Pinnels case, and such was the view adopted in 1804 by Lord Ellenborough. Two alternatives suggestions have been proffered. The first was the second thought of Lord himself. There was consideration for the composition, he suggested in 1812, in the fact that each individual creditor agreed to forgo part of his debt on the hypothesis that all the other creditors would do the ame. A moments reflection will expose the weakness of this argument. Such a consideration would, no doubt, suffice to support the agreement as between the creditors themselves. But, if the debtor sought to rely upon it, he would be met by the immediate objection that he himself had furnished to return for the creditors promises to him, and, as already observed, it is a cardinal rule of the law that the consideration must move from the prom isee. A second solution is to say that no creditor will be allowed to go behind the composition agreement, to the prejudice either of the other creditors or of the debtor himself, because this would be a fraud upon all the parties concerned. The solution was suggested by Lord Tenterden in 1818 and supported by Willes J in 1863, and it has since won general approbation. But it is frankly an argument ab inconvenienti and evades rather than meets the difficulty. Where the plaintiff is bound by an existing contractual duty to a third party : When the plaintiff performs, or promises to perform, an obligation already imposed upon him by a contract previously made, not between him and the defendant, but himself and the third party. The question whether such a promise or a performance affords suficient consideration has provoked a voluminous literature more generous, indeed, then the practical implications would seem to warrant. In a case mentioned here the defendant agreed to pay money to he plaintiff in return for the plaintiff promise (a) to execute a separation deed and b)to pay his debts to a third party. The promise to execute the separation deed raised questions of public policy but was held good consideration.